Pay Per Click (PPC): A Powerful Advertising Strategy

Pay per click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked. It is a way of buying visits to a website rather than earning them organically. Advertisers bid on keywords relevant to their target audience, and when users search for those keywords, the ads are displayed. PPC allows businesses to reach their target audience directly and increase their online visibility.

What is Pay Per Click Example?

A common example of pay per click advertising is Google Ads, formerly known as Google AdWords. When you search for something on Google, you might notice sponsored ads at the top and bottom of the search results page. These ads are marked with a small “Ad” label. Advertisers using Google Ads bid on specific keywords, and their ads appear when users search for those keywords. Each time a user clicks on the ad, the advertiser pays a certain amount.


PPC and CPC are two related but distinct terms in the realm of online advertising. PPC (pay per click) refers to the advertising model where advertisers pay for each click on their ads. CPC (cost per click) is the actual cost an advertiser pays for each click. In other words, CPC is the monetary value associated with each click in a PPC campaign. CPC can vary depending on factors such as competition, keyword relevance, and ad quality score.

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